No. While it looks identical, “Concrete Effect” (often microcement) is a specialized architectural coating applied in thin layers (approx. 3mm). This gives you the industrial aesthetic without the immense weight, structural reinforcement, or drying time of a solid 4-inch concrete slab

Yes. One of its greatest advantages is its incredible adhesion. We can apply it directly over existing floor and wall tiles (saving you the cost of demolition), as well as drywall, plaster, and even wood. We use a fiberglass mesh reinforcement to ensure the new surface is stable and crack-free.

Absolutely. When professionally sealed with our high-grade polyurethane sealers, concrete effect becomes non-porous and 100% waterproof. It is a popular choice for “wet rooms,” walk-in showers, and custom sinks because it eliminates grout lines where mold and mildew usually grow.

Surprisingly, no. Because the coating is thin and applied over existing substrates (like wood or drywall), it tends to take on the ambient temperature of the room. It is also highly compatible with underfloor radiant heating systems, making it a very comfortable choice for Toronto winters.

For professional installation in the GTA, pricing typically ranges from $20 to $25 per square foot. The final cost depends on the complexity of the surface (e.g., stairs vs. flat floors) and the level of preparation required. For DIYers, our Customized Product Kits offer a significant cost saving on materials.

Unlike real concrete, which is prone to shrinkage cracks, our concrete effect systems are polymer-modified. This gives the material a degree of flexibility, allowing it to withstand minor building movements and Toronto’s freeze-thaw cycles without cracking.

We can customize the slip-resistance of your floor. For high-traffic areas, bathrooms, or exterior patios, we incorporate an anti-slip aggregate into the final sealer. This provides a safe, “grip” texture without sacrificing the sleek, industrial look.

Maintenance is effortless. Because the surface is seamless, a simple sweep and a mop with a pH-neutral cleaner are all you need. We recommend avoiding harsh chemicals like bleach. For high-traffic floors, a simple reseal every 5–7 years will keep the finish looking brand new.

Yes. Since the material is hand-applied, we can manipulate the texture to match your vision. Whether you want a glass-smooth Polished Industrial finish or a rugged Board-Formed look (mimicking the grain of wood planks), our artisans can customize every trowel stroke.

Most residential projects (like an accent wall or a fireplace) take 3 to 5 days. This allows for the proper application of base coats, decorative layers, and the necessary curing time for the waterproof sealers.